DESCRIPTION 

KULTPROSVET public page makes its subscribers closer to art by turning pieces of art into culture-focused memes. Initially, the project was an experimental platform where students mastered SMM basics. Today, this is a real media having 63 thousand subscribers. 

Most part of work on its content takes place on the net. Brainstorm participants send pictures to their common chat, jointly think through inscriptions to them, and pock the funniest comments. Then it comes designers’ work. The task of designers is to prepare memes for publication. 

The public page was noticed by theoryandpractice.ru. The website’s authors interviewed our student and published an article about KULTPROSVET. The project’s team was also awarded by Fire of Prometheus prize for original content. Thanks to all that, the artificial intelligence of Vk.com social network managed to attract the attention of new audience to KULTPROSVET without direct advertising. 

Link to the project: https://vk.com/kultandprosvet 

GOAL 

Acquisition of content marketing, social media promotion, and teamwork skills by students. 

METHODS 

Content marketing, online promotion, collecting and analyzing information, brainstorming, task setting and monitoring. 

EXPECTED RESULTS