An online lecture by Frank Rodick took place within DOCA-talk. The photo-based artist told students about the two fundamental topics of any piece of art and challenges that beginning authors can face. 

Frank Rodick is not only a photo-based artist whose images have been exhibited and published globally. He is also a trained psychotherapist who practiced for over twenty years. Mr. Rodick also delivers special workshops making it possible for artists to understand their creative process deeper.

During the online meeting with students of the Faculties of Design and Photography, Frank Rodick told about the two fundamental topics of any artwork. The first one is about problems, objects, and phenomena that artists are worried about. They serve the basis for starting a research. The second topic relates to personal motives of an author, his or her emotional sensations. Thanks to combining those two components, photo art becomes the means of transmission of feelings. 

Beginning artists often make a mistake when they clarify the topic of their works at once. According to Frank Rodick, a real artist doesn’t know what conclusion he or she will come to. An author can immerse in the phenomenon under analysis and find actually deep topic only during his or her creative process.

The second mistake relates to the absence of the research component. The beginners in art often finish their work at a superficial level. They make the illustration beautiful but meaningless. 

To make a picture deep enough, one should work constantly without waiting for inspiration or suitable conditions. Mr. Rodick explained that classic artists made hundreds of sketches before they managed to create something great.

As mentioned by Frank Rodick, the idea of the lack of talent often disturbs young authors. It is important not to waste one’s time for hesitation. One should be productive and strive to always create something new. 

Being an artist means to constantly lose and find oneself. That quality is the key one in creative process making it possible to find one’s own way. 

The Canadian photo artist referred to the example of Vincent van Gogh who had developed his talent for a long time. That helped the great artist to forge his identity and become world-famous. 

At the end of the lecture, IGUMO students asked Frank Rodick about the influence of the artist’s sense of self on his or her artworks, the role of viewers in providing artworks with new meanings, and other aspects of creativity. 

The lecture is available on DOCA’s official YouTube channel. 

The administration of IGUMO expresses its gratitude to Irina Chmyreva, Ekaterina Krylova, and Daniil Kobizsky, student of the Faculty of Photography, for their assistance in interpreting. 

Kristina Danilina, Agency for Relevant Communication students’ business incubator

Translated by Nikolay Gavrilov

18.05.2020
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